Executives, salespeople, corporate employees and association members are inundated with paper. Each day, any number of solicitations, newsletters and other forms of print communication cross their desks. But how much of it actually gets read? The need to communicate with everyone from employees to customers is critical but there's more than one vehicle for communicating. We recommend the audio newsletter.
- The audio newsletter is the answer to winning the attention of your organization's employees, members, suppliers and customers.
- Produced and distributed on cassette, the audio newsletter can be used as either an internal or external communications vehicle.
- The personal nature of the audio newsletter makes it the ideal device for communicating any number of messages, internally or externally.
- Listening can be accomplished while driving, exercising, or commuting by bus or train. In just 10-15 minutes of what would otherwise be "down time," the listener can hear to up-to-date news about your products, services, events or achievements.
- The audio newsletter can be produced like a radio news story, a humorous adventure, a quiz show or even a documentary. Music and sound effects can enhance the production, bringing it to life. You may even include commercials for products or services.
- It's an ideal vehicle for announcing awards or bestowing recognition to employees who have earned it.
- A message from the appropriate executive can also be incorporated as a vehicle to motivate the sales force or provide encouragement during difficult times. A hidden message with a cash prize can be placed in the middle or at the conclusion of one or more of the tapes, offering premiums for those who listen all the way through.
- An overlooked but powerful communication vehicle.