MediaTracks

A Major Award!

efleming — Thu, 27 Oct 2011 14:39:54 +0000

Congratulations to our intern Tori Bokios, whose story “Laughing Gas in the Labor Room“ was recognized with the Phillip Weintraub Media Award by the American Society of Anesthesiologists. This is the latest in a long list of honors earned by the Radio Health Journal team, including:

2011 Philip S. Weintraub Media Award, American Society of Anesthesiologists
2009 National Hearing Conservation Association National Media Award
2007 MADD National Media Award — outstanding radio coverage of underage drinking issues
2001 Chicago Headline Club, Peter Lisagor Award – radio consumer reporting
2000 Chicago Headline Club, Peter Lisagor Award — radio/TV consumer reporting
2000 Communicator Awards, Crystal Award of Excellence for Public Affairs Programs
1995 Chicago Headline Club, Peter Lisagor Award–radio/TV consumer reporting
1995 National Breast Cancer Awareness Month, Profiles In Progress Award for Radio Programming

Bar Hunger

efleming — Fri, 21 Oct 2011 21:36:39 +0000

Did you ever think that buying a candy bar for yourself could help feed someone else? In these difficult times, more people than ever are in need of food assistance. A study done by Feeding America revealed that for many working class families, receiving emergency food from pantries is becoming the norm rather than a way to meet a temporary need.

Feeding America teamed up with Snickers and comedian/actor Jim Gaffigan to help get food to those in need. Gaffigan went “joke free” to raise awareness for hunger, and Snickers donated meals for every Snickers Bar code that consumers texted to them. To get the word out, MediaTracks aired an audio news release featuring Gaffigan in our syndicated program Viewpoints.

‘Tis the Season to Get Your Flu Shot

efleming — Fri, 21 Oct 2011 16:14:17 +0000

Are you still counting on that daily dose of vitamin C to ward off the flu? The holidays are coming, and a Walgreens’ survey suggests more than 3 million of us will have our vacations spoiled by a flu-related illness this year alone. Vacations aren’t the only thing spoiled though– kids missed 32 million days of school last year because of the flu, and illness also often leads to canceled business trips for adults.

In 2010, as flu season ramped up, Walgreens was looking for a way to let customers know they could get their flu shots at Walgreens stores nationwide without an appointment. MediaTracks created a series of audio news releases touting the benefits of receiving your flu shot (along with the ease of getting one) all from the knowledgeable perspective of a respected Walgreen’s pharmacist. The series was so successful Walgreens signed on for a similar series in 2011.

Give Hope With Every Cup

efleming — Sat, 01 Oct 2011 16:15:13 +0000

MediaTracks is honored to be involved in the fight against breast cancer, which will affect an alarming one in eight women. In support of Breast Cancer Awareness Month, The National Breast Cancer Foundation, Inc.® (NBCF) has partnered with The Dannon Company to Give Hope With Every Cup™ to raise money for those affected by breast cancer. Now through December 31st, Dannon is donating money when people enter the under-the-lid codes online.

This October (Breast Cancer Awareness Month) MediaTracks recorded and distributed an audio news release featuring Janelle Hail, founder of NBCF and herself a breast cancer survivor, to millions of listeners. So far the campaign has raised over $500,000.

For more information, visit www.cupsofhope.com.

George Foreman Cut the Fat

swaldron — Thu, 12 May 2011 20:27:28 +0000

Looking for an easy, convenient way to cut the fat? The George Foreman Grill has long been known to offer practical solutions to make what you cook healthier. And now George Foreman Grills can tell you just how much healthier! Results of independent testing reveal that the George Foreman Grill remove up to 42 percent of fat from a quarter pound of 80 percent lean ground chuck. Meal Makeover Mom Janice Newell Bissex tells us why that’s important to mom.

Pistachio Studies

swaldron — Thu, 12 May 2011 20:21:49 +0000

A number of recent studies are showing that pistachios have surprising health benefits. For example, research presented at the experimental biology conference in Washington, DC shows that pistachios have less calories than previously thought. Dr. David Baer of the Beltsville USDA Human Nutrition Research Center, part of the Agricultural Research Service of the USDA, led Continue Reading

May Health Testing

swaldron — Thu, 12 May 2011 20:17:37 +0000

They’ve become the most accessible, and among the most trusted health care professionals in our country today… Your neighborhood pharmacist. Many are getting to know to the person behind the counter better than ever before. Some, like Walgreens, offer a broad range of health care services – everything from immunizations, to important health tests to patient consultations. It’s one of the reasons why people are talking with their pharmacist about overall health…and prevention – not just medication questions or concerns

American Society of Plastic Surgeons

swaldron — Thu, 12 May 2011 20:13:11 +0000

Unfortunately, plastic surgeons hear about botched procedures all the time. At a time when shopping malls and even beauty shops offer botox and chemical peels, your appearance and maybe even your life depend on doing your homework. Find out more about patient safety and how to find an American Society of Plastic Surgeons member in Continue Reading

Dian Griesel “Turbocharged”

swaldron — Thu, 12 May 2011 20:03:45 +0000

Why is it that, with all the diet books, fat-free foods and expert advice available one out of every three people is still obese? It’s because conventional advice is loaded with roadblocks that keep us fat. But now nutritionist Dian Griesel, PhD, and brother Tim Griesel have discovered the holy grail-a program called Turbocharged that Continue Reading

Walk with Walgreens

swaldron — Thu, 12 May 2011 19:45:49 +0000

Studies show, as little as 30 minutes of walking per day can help reduce your risk of heart disease, cancer and diabetes. It’s no secret walking is good for your health but surprisingly, our society today is walking less than ever before – contributing to record-high obesity rates. The department of health and human services says more than two-thirds of adults in our country are overweight or obese. Walgreens, with a health initiative focused on prevention and early detection of today’s leading diseases, hopes to reverse the trend through a national walking movement. Walk with Walgreens aims to get Americans walking more on the road to better health, providing healthy rewards for every step you take.