Public service announcements (PSAs) are broadcast by thousands of U.S. radio stations each day, providing a cost-effective vehicle for reaching listeners with community-oriented messages. Because stations receive numerous requests for public service air time, not all PSAs are broadcast.
That’s why it’s important to produce a high-quality piece that’s distinctive to get the attention of a station’s Public Affairs Director. If a PSA is well-written and produced, it is likely to receive repeated airings on the stations that use it.
PSAs can be produced in :10, :15, :30, and :60 second versions, and are provided to stations prerecorded or scripted for live airing.
When writing and producing a PSA, we pay special attention to the demographic you wish to reach, and we distribute the PSAs by targetting the stations that are most likely to air your client’s message.
Our PSA service includes scripting, production, station targeting, distribution, tracking and reporting.
