Did you ever think that buying a candy bar for yourself could help feed someone else? In these difficult times, more people than ever are in need of food assistance. A study done by Feeding America revealed that for many working class families, receiving emergency food from pantries is becoming the norm rather than a way to meet a temporary need.
Feeding America teamed up with Snickers and comedian/actor Jim Gaffigan to help get food to those in need. Gaffigan went “joke free” to raise awareness for hunger, and Snickers donated meals for every Snickers Bar code that consumers texted to them. To get the word out, MediaTracks aired an audio news release featuring Gaffigan in our syndicated program Viewpoints.
